Shopper Approved
From browsing
to delivery.
Read customer feedback about shopping with In The Light Urns.
Read on Shopper Approved ↗Customer Reviews & Recognition
Customer reviews & recognition · Since 2001
Trust, earned
one family
at a time.
For 25 years, families have trusted us with something deeply personal. Their words—and the recognition of our community—tell the story best.
Central California · September 2026
Since 200125 years of thoughtful memorials
1,000,000+Sales across our family of stores*
Family ownedFounded by Susan Fraser
*A company-wide milestone across the online stores we have operated over 25 years.
Central California · 2026 Finalist
Recognition for the way
we do business.
In The Light Urns was named a 2026 BBB Torch Awards for Ethics finalist in Central California. The program considers Character, Culture, Customers and Community—values that belong in the everyday work of serving families.
Our 2026 Torch Awards finalist story →Meet the 2026 finalists ↗
Read the experiences behind the ratings
Hear it from our customers.
Explore the feedback shared on each platform. Every link takes you to the original source, where you can read the full picture.
REVIEWS.io
4,983 company reviews
In The Light Urns on REVIEWS.io.
Reviews on Google
A place to share
your experience.
Visit our business profile to explore customer reviews on Google.
Read reviews on Google ↗Trustpilot
2,484 customer reviews
TrustScore on Trustpilot.
Better Business Bureau
121 customer reviews
A+ BBB business rating · BBB Accredited since December 2014.
SuzieQUrns on Etsy
14,994 item reviews
From our family’s SuzieQUrns Etsy shop.
Ratings and counts shown are snapshots checked October 5, 2026; visit each source for its latest information. Google and Shopper Approved show their current ratings and counts on the linked profiles; numerical snapshots are not displayed here because they could not be independently confirmed. Each platform has its own review methods. Etsy figures relate to SuzieQUrns. BBB’s A+ is a business rating, separate from customer review scores and Torch Awards recognition.
In their own words
The little details
mean everything.
A few selected excerpts from customer reviews. Follow the links for the full stories.
The Urn I ordered turned out beautiful and the engraving is perfect.
…the seller responded fast and assured me she could customize the item.
A family behind every order
Still personal.
After all these years.
Susan Fraser founded In The Light Urns in 2001. Today, our family and team continue helping people choose meaningful urns, jewelry and keepsakes. We are grateful for every family who has trusted us—and every customer who has taken the time to share their experience.
The In The Light Urns familyFamily owned · Visalia, California
Where do these reviews come from?
They come from the review profiles linked above. Each platform maintains its own reviews and ratings. The two excerpts on this page are selected customer comments; the original profiles provide the broader record.
How is SuzieQUrns connected to In The Light Urns?
SuzieQUrns is our family’s Etsy shop. Its reviews and rating describe purchases made through that shop, so we identify those figures separately.
How can I share my experience?
Use any of the linked profiles to read or leave feedback about your experience. We welcome honest feedback. For help with an order, you can also contact our team directly.
We’re here to help
A meaningful memorial.
A person you can talk to.
Questions about size, personalization or an existing order? Let’s talk.
